Practical checklists and comparisons to help you evaluate lead products. Examples are hypothetical and labeled as such.
An exclusive lead goes to one buyer within a provider for a given project. A shared lead goes to several buyers. Neither label tells you whether the prospect also contacted other companies on their own.
Read the guideAn inquiry is a completed request with documented checks. A phone-qualified lead adds a completed conversation that confirms the stated need, decision role and timing. Neither includes a booked appointment or a sale.
Read the guideA roofing lead is useful when it tells you where the roof is, who decides, what work is wanted, what roof it is and when the project should happen.
Read the guideHVAC requests mix three different needs: replacement, maintenance and urgent repair. A replacement campaign should keep only the first and route the others elsewhere.
Read the guideA commercial cleaning lead starts with a business that states a cleaning need. Without that statement, it is a directory contact, not an inquiry.
Read the guideThe price per lead is an input. What matters for your business is the cost per acquired customer, which depends on your own contact, appointment and close rates.
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